/* Mimetic — cream + sage + charcoal */
:root {
  --cream: #f5f1e8;
  --cream-2: #ede7d7;
  --ink: #0e0e0c;
  --ink-2: #1a1a18;
  --ink-3: #2a2a27;
  --muted: #6b6a62;
  --rule: #d9d2bd;
  --lime: #3d9e4f;
  --lime-2: #2d7e3a;
  --red: #ff4d3a;
  --amber: #ffb627;
  --green: #2fd17a;
  --font: 'Geist', 'Inter', ui-sans-serif, system-ui, -apple-system, sans-serif;
  --mono: 'Geist Mono', 'JetBrains Mono', ui-monospace, monospace;
}

*, *::before, *::after { box-sizing: border-box; }
.mimetic-page * { margin: 0; padding: 0; }
html.mimetic, html.mimetic body { background: var(--cream); color: var(--ink); font-family: var(--font); -webkit-font-smoothing: antialiased; }
html.mimetic body { overflow-x: hidden; }
.mimetic-page a { color: inherit; text-decoration: none; }
/* :where() keeps specificity at one class so per-button rules like .nav-cta win without !important */
.mimetic-page :where(button) { font-family: inherit; cursor: pointer; border: none; background: none; }
.mimetic-page ::selection { background: var(--lime); color: #fff; }

/* ---------- Nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between;
  padding: 14px 40px;
  background: rgba(245, 241, 232, 0.82);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--rule);
}
/* Wrapper around the inline SVG wordmark — keeps inline-flex so it sits inline-aligned in nav/footer/modal */
.logo { display: inline-flex; align-items: center; line-height: 0; }
.nav-links { display: flex; gap: 32px; font-size: 14px; color: var(--ink-3); }
.nav-links a { position: relative; }
.nav-links a:hover { color: var(--ink); }
.nav-cta {
  background: var(--ink); color: var(--cream);
  padding: 12px 18px; border-radius: 999px; font-size: 14px; font-weight: 500;
  display: inline-flex; align-items: center; gap: 8px;
  transition: transform .15s ease, background .15s ease;
  min-height: 44px; box-sizing: border-box;
}
.nav-cta:hover { background: var(--ink-2); transform: translateY(-1px); }
.nav-cta .dot { width: 6px; height: 6px; background: var(--green); border-radius: 999px; box-shadow: 0 0 8px var(--green); }

/* ---------- Hero ---------- */
.hero { padding: 40px 40px 48px; max-width: 1400px; margin: 0 auto; position: relative; }
.hero h1 {
  font-size: clamp(44px, 7vw, 120px);
  line-height: 0.92; letter-spacing: -0.045em; font-weight: 600;
  margin-bottom: 22px; max-width: 1300px;
}
.hero h1 .strike { text-decoration: line-through; text-decoration-color: var(--red); text-decoration-thickness: 6px; color: var(--muted); }
.hero h1 .hl {
  background: var(--lime); color: #fff; padding: 0 14px; border-radius: 8px;
  display: inline-block; transform: rotate(-1deg);
  box-shadow: 6px 6px 0 var(--ink);
}
.hero-sub {
  font-size: clamp(17px, 1.5vw, 20px); color: var(--ink-3); max-width: 680px;
  line-height: 1.4; margin-bottom: 28px;
}
.hero-cta-row { display: flex; gap: 14px; align-items: center; flex-wrap: wrap; }
.btn-primary {
  background: var(--ink); color: var(--cream);
  padding: 16px 26px; border-radius: 999px; font-size: 16px; font-weight: 500;
  display: inline-flex; align-items: center; gap: 10px;
  transition: transform .15s ease, background .15s ease;
}
.btn-primary:hover { background: var(--ink-2); transform: translateY(-2px); }
.btn-primary .arrow { transition: transform .2s ease; }
.btn-primary:hover .arrow { transform: translateX(4px); }
.btn-ghost {
  padding: 16px 22px; border-radius: 999px; font-size: 16px; font-weight: 500;
  display: inline-flex; align-items: center; gap: 10px;
  border: 1.5px solid var(--ink); color: var(--ink);
  transition: background .15s ease;
}
.btn-ghost:hover { background: var(--ink); color: var(--cream); }
.hero-meta { font-family: var(--mono); font-size: 12px; color: var(--muted); margin-top: 12px; }

/* Hero social proof (above fold) */
.hero-social-proof {
  margin-top: 24px; padding: 18px 0;
  border-top: 1px solid var(--rule);
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  flex-wrap: wrap;
}
.hero-logos {
  display: flex; align-items: center; gap: 18px;
  font-family: var(--mono); font-size: 11px; color: var(--muted);
  text-transform: uppercase; letter-spacing: .08em;
}
.hero-logos img { height: 36px; width: auto; filter: grayscale(100%); opacity: 0.5; }
.hero-stats {
  display: flex; gap: 24px;
  font-family: var(--mono); font-size: 12px; color: var(--muted);
}
.hero-stat-val { font-weight: 600; color: var(--ink); font-size: 14px; margin-right: 4px; }

/* ---------- Hero URL form (audit entry) ---------- */
.hero-audit-form {
  display: flex; align-items: center; gap: 8px;
  background: #fff; border: 1.5px solid var(--ink);
  border-radius: 999px; padding: 6px 6px 6px 20px;
  max-width: 560px; width: 100%;
  transition: box-shadow .15s ease;
}
.hero-audit-form:focus-within { box-shadow: 4px 4px 0 var(--ink); }
.hero-audit-form input {
  flex: 1; border: none; outline: none; background: transparent;
  font-family: var(--mono); font-size: 14px; padding: 10px 0;
  color: var(--ink); min-width: 0;
}
.hero-audit-form input::placeholder { color: var(--muted); }
.hero-audit-form button {
  flex-shrink: 0; background: var(--ink); color: var(--cream);
  padding: 14px 22px; border-radius: 999px; font-size: 14px; font-weight: 500;
  display: inline-flex; align-items: center; gap: 8px;
  transition: transform .15s ease, background .15s ease;
  min-height: 44px; box-sizing: border-box;
}
.hero-audit-form button:hover { background: var(--ink-2); transform: translateY(-1px); }
.hero-audit-form.error { border-color: var(--red); }
.hero-form-error {
  font-family: var(--mono); font-size: 12px; color: var(--red);
  margin-top: 10px; display: none;
}
.hero-form-error.show { display: block; }

/* ---------- Revenue graph hero ---------- */
.rev-wrap {
  margin-top: 60px;
  display: grid; grid-template-columns: 1.6fr 1fr; gap: 0;
  border: 1.5px solid var(--ink); border-radius: 20px; overflow: hidden;
  background: var(--ink); color: var(--cream);
  box-shadow: 12px 12px 0 var(--ink);
}
.rev-left { padding: 28px 32px; border-right: 1px solid var(--ink-3); min-height: 520px; display: flex; flex-direction: column; }
.rev-head { display: flex; justify-content: space-between; align-items: flex-start; margin-bottom: 14px; }
.rev-kicker { font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: .08em; color: #8a8a82; }
.rev-title { font-size: 18px; font-weight: 500; margin-top: 6px; letter-spacing: -.01em; }
.rev-big { text-align: right; }
.rev-big-num { font-size: 56px; line-height: 1; letter-spacing: -.035em; font-weight: 600; color: var(--lime); }
.rev-big-num span { font-size: 24px; color: #9a9a92; margin-left: 2px; }
.rev-big-delta { font-family: var(--mono); font-size: 12px; margin-top: 6px; }
.rev-big-delta .up { color: var(--lime); font-weight: 500; margin-right: 6px; }
.rev-big-delta .rev-big-label { color: #8a8a82; }
.rev-svg { width: 100%; height: auto; margin: 10px 0 16px; flex: 1; }
.rev-footrow { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; padding-top: 16px; border-top: 1px solid var(--ink-3); }
.rev-foot-stat .lbl { font-family: var(--mono); font-size: 10.5px; color: #8a8a82; text-transform: uppercase; letter-spacing: .08em; margin-bottom: 4px; }
.rev-foot-stat .val { font-size: 22px; font-weight: 500; letter-spacing: -.02em; }
.rev-foot-stat .val.up { color: var(--lime); }

.rev-right { padding: 24px 22px; background: #111110; display: flex; flex-direction: column; }
.rev-right-head { display: flex; justify-content: space-between; margin-bottom: 14px; padding-bottom: 12px; border-bottom: 1px solid var(--ink-3); }
.rev-fixlist { display: flex; flex-direction: column; gap: 10px; overflow: hidden; }
.rev-fix { padding: 12px 14px; border: 1px solid var(--ink-3); border-radius: 10px; transition: all .3s ease; opacity: 0.45; }
.rev-fix.shipped { opacity: 1; border-color: var(--ink-3); background: #18181680; }
.rev-fix.latest { border-color: var(--lime); background: rgba(61,158,79,0.12); transform: translateX(-2px); }
.rev-fix-head { display: flex; align-items: center; gap: 10px; margin-bottom: 4px; }
.rev-fix-check { width: 18px; height: 18px; border-radius: 999px; border: 1.5px solid var(--ink-3); background: transparent; display: grid; place-items: center; font-size: 11px; color: var(--ink); flex-shrink: 0; }
.rev-fix.shipped .rev-fix-check { background: var(--lime); border-color: var(--lime); }
.rev-fix-title { font-size: 13.5px; font-weight: 500; color: var(--cream); flex: 1; }
.rev-fix-pct { font-family: var(--mono); font-size: 12px; color: var(--lime); font-weight: 500; }
.rev-fix.pending .rev-fix-pct { color: #6b6a62; }
.rev-fix-detail { font-size: 12px; color: #9a9a92; margin-left: 28px; line-height: 1.4; }

/* ---------- Wins showcase ---------- */
.wins-wrap { margin-top: 40px; border: 1.5px solid var(--ink); border-radius: 20px; overflow: hidden; background: #fff; }
.wins-tabs { display: grid; grid-template-columns: repeat(3, 1fr); border-bottom: 1.5px solid var(--ink); }
.wins-tab { text-align: left; padding: 22px 24px; border-right: 1px solid var(--rule); background: #fff; transition: background .2s ease; border-bottom: 3px solid transparent; cursor: pointer; font-family: inherit; }
.wins-tab:last-child { border-right: 0; }
.wins-tab:hover { background: var(--cream-2); }
.wins-tab.sel { background: var(--cream-2); border-bottom-color: var(--ink); }
.wins-tab-tag { font-family: var(--mono); font-size: 10.5px; color: var(--muted); text-transform: uppercase; letter-spacing: .08em; margin-bottom: 10px; }
.wins-tab-title { font-size: 16px; font-weight: 500; letter-spacing: -.015em; line-height: 1.2; margin-bottom: 10px; color: var(--ink); }
.wins-tab-lift { font-family: var(--mono); font-size: 13px; color: var(--ink); font-weight: 500; }
.wins-tab-lift span { color: var(--muted); font-weight: 400; }

.wins-detail { display: grid; grid-template-columns: 1fr 1.1fr; gap: 0; min-height: 460px; }
.wins-copy { padding: 40px; display: flex; flex-direction: column; gap: 18px; border-right: 1px solid var(--rule); }
.wins-surface { font-family: var(--mono); font-size: 11.5px; color: var(--muted); text-transform: uppercase; letter-spacing: .06em; display: inline-flex; align-items: center; gap: 8px; }
.wins-surface .dot { width: 6px; height: 6px; background: var(--ink); border-radius: 999px; }
.wins-copy h3 { font-size: 30px; line-height: 1.05; letter-spacing: -.025em; font-weight: 600; }
.wins-copy p { font-size: 15px; color: var(--ink-3); line-height: 1.55; }
.wins-metrics { display: grid; grid-template-columns: 1fr auto 1fr; gap: 14px; align-items: center; margin-top: auto; padding-top: 20px; border-top: 1px solid var(--rule); }
.wins-metric { padding: 14px 16px; border-radius: 10px; border: 1px solid var(--rule); }
.wins-metric.before { background: var(--cream); }
.wins-metric.after { background: var(--ink); border-color: var(--ink); color: var(--cream); }
.wins-metric .lbl { font-family: var(--mono); font-size: 10.5px; color: var(--muted); text-transform: uppercase; letter-spacing: .06em; margin-bottom: 4px; }
.wins-metric.after .lbl { color: #8a8a82; }
.wins-metric .val { font-size: 26px; font-weight: 600; letter-spacing: -.02em; }
.wins-arrow { font-size: 20px; color: var(--muted); }
.wins-impact { display: flex; align-items: baseline; gap: 12px; }
.wins-impact-lift { font-size: 32px; font-weight: 600; letter-spacing: -.03em; color: var(--ink); }
.wins-impact-sep { color: var(--muted); }
.wins-impact-rev { font-family: var(--mono); font-size: 14px; color: var(--ink-3); }

.wins-visual { background: var(--cream-2); padding: 40px; display: grid; place-items: center; position: relative; }
.wins-visual > div { display: none; }
.wins-visual > div.active { display: block; }

/* Phone mockup */
.phone { width: 280px; background: var(--ink); border-radius: 28px; padding: 8px; box-shadow: 0 20px 40px -10px rgba(14,14,12,.25), 12px 12px 0 var(--ink); }
.phone-bar { padding: 8px 14px 4px; font-family: var(--mono); font-size: 10px; color: #8a8a82; display: flex; align-items: center; gap: 8px; }
.phone-dot { width: 7px; height: 7px; border-radius: 999px; background: var(--muted); }
.phone-dot.red { background: var(--red); animation: mimeticPulse 1.4s infinite; }
.phone-screen { background: #fff; border-radius: 20px; padding: 14px; position: relative; min-height: 420px; }
.phone-ig-chrome { display: flex; justify-content: space-between; align-items: center; font-size: 11px; font-family: var(--mono); color: var(--muted); padding-bottom: 10px; border-bottom: 1px solid var(--rule); margin-bottom: 12px; }
.phone-cart-items { display: flex; flex-direction: column; gap: 10px; margin-bottom: 16px; }
.cart-row { display: flex; gap: 10px; align-items: center; }
.cart-thumb { width: 44px; height: 44px; border-radius: 8px; border: 1px solid var(--rule); flex-shrink: 0; }
.phone-cta { width: 100%; padding: 14px; border-radius: 10px; font-size: 14px; font-weight: 500; font-family: inherit; position: relative; }
.phone-cta.broken { background: var(--ink); color: var(--cream); border: 2px solid var(--red); }
.phone-cta-err { position: absolute; top: 100%; left: 0; right: 0; margin-top: 8px; font-size: 11px; font-family: var(--mono); color: var(--red); font-weight: 400; text-align: left; }
.phone-annot { position: absolute; right: -220px; top: 70%; width: 220px; display: flex; align-items: flex-start; gap: 8px; }
.phone-annot-dot { width: 10px; height: 10px; border-radius: 999px; background: var(--red); box-shadow: 0 0 14px var(--red); margin-top: 4px; flex-shrink: 0; animation: mimeticPulse 1.4s infinite; }
.phone-annot-box { background: var(--ink); color: var(--cream); padding: 12px 14px; border-radius: 10px; font-size: 12px; line-height: 1.4; }
.phone-annot-box b { color: var(--lime); display: block; margin-top: 6px; }

/* Reco visual */
.reco { width: 100%; max-width: 420px; background: #fff; border: 1.5px solid var(--ink); border-radius: 16px; padding: 20px; box-shadow: 12px 12px 0 var(--ink); }
.reco-head { display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; margin-bottom: 12px; border-bottom: 1px solid var(--rule); }
.reco-row { display: flex; gap: 12px; align-items: center; padding: 10px 0; border-bottom: 1px solid var(--rule); }
.reco-row:last-of-type { border-bottom: 0; }
.reco-thumb { width: 52px; height: 52px; border-radius: 8px; position: relative; border: 1px solid var(--rule); flex-shrink: 0; }
.reco-match { position: absolute; bottom: 2px; left: 2px; background: var(--ink); color: #fff; padding: 2px 5px; border-radius: 3px; font-family: var(--mono); font-size: 9px; letter-spacing: .04em; }
.reco-add { padding: 6px 12px; border-radius: 999px; border: 1.5px solid var(--ink); font-size: 12px; font-weight: 500; font-family: inherit; background: #fff; }
.reco-bump { margin-top: 14px; padding: 12px 14px; background: var(--lime); color: #fff; border-radius: 10px; font-size: 14px; font-weight: 500; text-align: center; }
.reco-bump b { font-weight: 600; }
.reco-bump span { font-family: var(--mono); font-size: 12px; color: rgba(255,255,255,0.7); margin-left: 4px; }

/* Checkout before/after */
.checkout { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; width: 100%; max-width: 460px; }
.checkout-col { background: #fff; border: 1.5px solid var(--ink); border-radius: 14px; padding: 16px; display: flex; flex-direction: column; gap: 8px; }
.checkout-col.after { background: var(--ink); color: var(--cream); box-shadow: 10px 10px 0 var(--ink); }
.checkout-col-head { font-family: var(--mono); font-size: 11px; color: var(--muted); text-transform: uppercase; letter-spacing: .06em; padding-bottom: 8px; margin-bottom: 4px; border-bottom: 1px solid var(--rule); }
.checkout-col-head span { color: var(--ink); font-weight: 600; }
.checkout-col-head.lime span { color: var(--lime); }
.checkout-col.after .checkout-col-head { border-color: var(--ink-3); }
.co-step { display: flex; align-items: center; gap: 10px; font-size: 13px; padding: 8px 4px; }
.co-step.active { font-weight: 500; }
.checkout-col.before .co-step:not(.active) { color: var(--muted); }
.co-num { width: 20px; height: 20px; border-radius: 999px; background: var(--cream-2); display: grid; place-items: center; font-family: var(--mono); font-size: 11px; flex-shrink: 0; }
.checkout-col.after .co-num { background: var(--lime); color: #fff; }
.co-tag { margin-left: auto; font-family: var(--mono); font-size: 10px; padding: 3px 6px; border-radius: 4px; background: var(--red); color: #fff; letter-spacing: .04em; }
.co-tag.drop { background: #ffe0dc; color: var(--red); }
.co-applepay { margin-top: 8px; padding: 12px; background: #fff; color: var(--ink); border-radius: 8px; text-align: center; font-size: 14px; font-weight: 600; }
.co-tag-big { margin-top: 6px; padding: 8px; font-family: var(--mono); font-size: 11px; color: var(--lime); text-align: center; border-top: 1px solid var(--ink-3); }

/* ---------- Generic sections ---------- */
.section { padding: 100px 40px; max-width: 1400px; margin: 0 auto; }
.section-kicker {
  font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: 0.08em;
  color: var(--muted); margin-bottom: 16px;
  display: inline-flex; align-items: center; gap: 10px;
}
.section-kicker::before { content: ''; width: 24px; height: 1px; background: var(--ink); }
.section h2 { font-size: clamp(36px, 5vw, 72px); line-height: 0.98; letter-spacing: -0.035em; font-weight: 600; margin-bottom: 18px; max-width: 1100px; }
.section-sub { font-size: 19px; color: var(--ink-3); max-width: 680px; line-height: 1.45; margin-bottom: 60px; }

@keyframes mimeticPulse { 0%, 100% { opacity: 1; transform: scale(1); } 50% { opacity: .4; transform: scale(1.5); } }

/* ---------- Logos row ---------- */
.logos-row { padding: 30px 40px; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); display: flex; align-items: center; justify-content: center; gap: 28px; flex-wrap: wrap; font-family: var(--mono); font-size: 12.5px; color: var(--muted); text-transform: uppercase; letter-spacing: .1em; }
.logos-row .sep { width: 4px; height: 4px; background: var(--rule); border-radius: 999px; }
.logos-row .logo-img { height: 40px; width: auto; filter: grayscale(100%); opacity: 0.55; transition: opacity .2s ease; }
.logos-row .logo-img:hover { opacity: 0.9; }

/* ---------- Pillars (monitoring + CRO) ---------- */
.pillars { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.pillar {
  background: #fff; border: 1.5px solid var(--ink); border-radius: 20px;
  padding: 32px; position: relative; overflow: hidden;
  transition: transform .2s ease, box-shadow .2s ease;
}
.pillar:hover { transform: translateY(-4px); box-shadow: 10px 10px 0 var(--ink); }
.pillar.dark { background: var(--ink); color: var(--cream); }
.pillar-tag { font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); margin-bottom: 14px; display: flex; align-items: center; gap: 8px; }
.pillar.dark .pillar-tag { color: var(--cream); }
.pillar-tag .p-dot { width: 6px; height: 6px; background: currentColor; border-radius: 999px; }
.pillar h3 { font-size: 34px; line-height: 1; letter-spacing: -.03em; font-weight: 600; margin-bottom: 14px; }
.pillar p { font-size: 16px; line-height: 1.5; color: var(--ink-3); margin-bottom: 24px; }
.pillar.dark p { color: #c2c2b8; }
.pillar ul { list-style: none; display: grid; gap: 10px; }
.pillar ul li { font-size: 14.5px; display: flex; align-items: start; gap: 10px; }
.pillar ul li::before { content: '→'; color: var(--ink); flex-shrink: 0; }
.pillar.dark ul li::before { color: var(--lime); }
.pillar .visual {
  margin-top: 24px; border-radius: 12px; padding: 18px;
  background: var(--cream-2); border: 1px solid var(--rule);
  font-family: var(--mono); font-size: 12px;
}
.pillar.dark .visual { background: #111110; border-color: var(--ink-3); color: #c2c2b8; }

/* ---------- Metrics grid ---------- */
.metrics { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border: 1.5px solid var(--ink); border-radius: 20px; overflow: hidden; margin-top: 40px; background: var(--cream); }
.metric { padding: 32px; border-right: 1px solid var(--rule); }
.metric:last-child { border-right: 0; }
.metric-value { font-size: 54px; line-height: 1; letter-spacing: -.04em; font-weight: 600; margin-bottom: 8px; }
.metric-value .unit { font-size: 24px; color: var(--muted); }
.metric-label { font-family: var(--mono); font-size: 11.5px; color: var(--muted); text-transform: uppercase; letter-spacing: .08em; }

/* ---------- How it works ---------- */
.how { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 40px; }
.how-step {
  background: #fff; border: 1.5px solid var(--ink); border-radius: 18px; padding: 28px; position: relative;
  display: flex; flex-direction: column; gap: 14px;
}
.how-num {
  font-family: var(--mono); font-size: 13px; color: var(--muted);
  display: flex; align-items: center; justify-content: space-between;
}
.how-num .n { background: var(--lime); color: #fff; width: 26px; height: 26px; border-radius: 999px; display: grid; place-items: center; font-weight: 500; font-size: 12px; }
.how-step h3 { font-size: 24px; line-height: 1.05; letter-spacing: -.02em; }
.how-step p { color: var(--ink-3); font-size: 15px; line-height: 1.5; }
.how-step .tick { margin-top: auto; font-family: var(--mono); font-size: 11px; color: var(--muted); padding-top: 16px; border-top: 1px solid var(--rule); }

/* ---------- Compare table ---------- */
.compare { margin-top: 40px; border: 1.5px solid var(--ink); border-radius: 20px; overflow: hidden; background: #fff; }
.compare-row { display: grid; grid-template-columns: 1.4fr repeat(4, 1fr); border-bottom: 1px solid var(--rule); }
.compare-row:last-child { border-bottom: 0; }
.compare-row.head { background: var(--cream-2); }
.compare-row.head .cell { font-family: var(--mono); font-size: 12px; color: var(--muted); text-transform: uppercase; letter-spacing: .06em; padding: 18px 20px; }
.compare-row.head .cell.us { color: var(--cream); font-weight: 600; background: var(--ink); }
.compare-row .cell { padding: 20px; border-right: 1px solid var(--rule); font-size: 14px; display: flex; align-items: center; gap: 8px; }
.compare-row .cell:last-child { border-right: 0; }
.compare-row .cell.us { background: #fafaf6; font-weight: 500; }
.compare-row .cell.label { font-weight: 500; color: var(--ink); }
.compare-check { color: var(--ink); font-weight: 600; }
.compare-x { color: var(--muted); }
.compare-dim { color: var(--muted); font-size: 13px; }

/* ---------- Manifesto ---------- */
.manifesto {
  margin-top: 80px; padding: 80px 60px;
  border: 1.5px solid var(--ink); border-radius: 24px;
  background: var(--lime); color: #fff;
  font-size: clamp(32px, 4vw, 58px); line-height: 1.05; letter-spacing: -.03em; font-weight: 600;
  text-wrap: balance;
}
.manifesto em { font-style: italic; font-weight: 400; color: var(--ink-3); }
.manifesto s { text-decoration-thickness: 3px; text-decoration-color: var(--ink); color: var(--ink-3); }

/* ---------- Team ---------- */
.team-hero { padding: 100px 40px 40px; max-width: 1400px; margin: 0 auto; }
.team-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 40px; }
.team-card {
  background: #fff; border: 1.5px solid var(--ink); border-radius: 20px; padding: 26px;
  display: grid; grid-template-columns: 180px 1fr; gap: 26px;
  transition: transform .2s ease, box-shadow .2s ease;
}
.team-card:hover { transform: translateY(-4px); box-shadow: 10px 10px 0 var(--ink); }
.team-photo {
  width: 100%; aspect-ratio: 1; border-radius: 14px; position: relative; overflow: hidden;
  border: 1px solid var(--ink);
}
.team-photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 1; }
.team-info h3 { font-size: 28px; letter-spacing: -.02em; line-height: 1; margin-bottom: 6px; }
.team-info .role { font-family: var(--mono); font-size: 12px; color: var(--muted); margin-bottom: 14px; text-transform: uppercase; letter-spacing: .06em; }
.team-info .bio { font-size: 14.5px; line-height: 1.5; color: var(--ink-3); margin-bottom: 16px; }
.team-info .cv { display: flex; flex-wrap: wrap; gap: 6px; }
.team-info .cv span { font-family: var(--mono); font-size: 11px; padding: 4px 10px; border: 1px solid var(--rule); border-radius: 999px; color: var(--ink); background: var(--cream); }

.team-quote {
  margin-top: 60px; padding: 50px 60px; border: 1.5px solid var(--ink); border-radius: 20px;
  background: var(--ink); color: var(--cream);
  font-size: clamp(24px, 3vw, 40px); line-height: 1.15; letter-spacing: -.02em; font-weight: 500;
}
.team-quote small { display: block; font-family: var(--mono); font-size: 12px; color: #8a8a82; margin-top: 18px; text-transform: uppercase; letter-spacing: .06em; }

/* ---------- CTA block ---------- */
.cta-block {
  margin: 100px 40px; padding: 70px 50px;
  border: 1.5px solid var(--ink); border-radius: 24px;
  background: var(--ink); color: var(--cream);
  display: grid; grid-template-columns: 1.2fr 1fr; gap: 40px;
  max-width: 1320px; margin-left: auto; margin-right: auto;
  position: relative; overflow: hidden;
}
.cta-block h2 { font-size: clamp(36px, 5vw, 64px); line-height: 0.98; letter-spacing: -.03em; font-weight: 600; margin-bottom: 18px; }
.cta-block p { font-size: 17px; color: #c2c2b8; line-height: 1.45; max-width: 420px; }
.cta-block .hl { background: var(--lime); color: #fff; padding: 0 10px; border-radius: 4px; }
.cta-card {
  background: #111110; border: 1px solid var(--ink-3); border-radius: 16px; padding: 26px;
}
.cta-card-head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 16px; padding-bottom: 16px; border-bottom: 1px solid var(--ink-3); }
.cta-card-head .title { font-weight: 500; font-size: 15px; }
.cta-card-head .avail { font-family: var(--mono); font-size: 11px; color: var(--green); display: flex; align-items: center; gap: 6px; }
.cta-card-head .avail::before { content: ''; width: 6px; height: 6px; background: var(--green); border-radius: 999px; box-shadow: 0 0 8px var(--green); }
.cta-card .full-cta { width: 100%; padding: 14px; background: var(--lime); color: #fff; font-weight: 500; border-radius: 10px; font-size: 15px; display: flex; align-items: center; justify-content: center; gap: 8px; transition: transform .15s ease; }
.cta-card .full-cta:hover { transform: translateY(-2px); }
.cta-card small { display: block; font-family: var(--mono); font-size: 11px; color: #6b6a62; text-align: center; margin-top: 10px; }

/* ---------- Footer ---------- */
.footer {
  border-top: 1px solid var(--rule); padding: 50px 40px 30px;
  display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: 40px; max-width: 1400px; margin: 0 auto;
}
.footer h5 { font-family: var(--mono); font-size: 11px; color: var(--muted); text-transform: uppercase; letter-spacing: .08em; margin-bottom: 14px; }
.footer a { display: block; font-size: 14px; color: var(--ink-3); padding: 5px 0; }
.footer a:hover { color: var(--ink); }
.footer-bottom { grid-column: 1 / -1; margin-top: 20px; padding-top: 20px; border-top: 1px solid var(--rule); display: flex; justify-content: space-between; font-family: var(--mono); font-size: 11.5px; color: var(--muted); }

/* ---------- Modals ---------- */
.modal-overlay { position: fixed; inset: 0; background: rgba(14,14,12,0.82); backdrop-filter: blur(8px); display: none; place-items: center; z-index: 100; padding: 24px; animation: mimeticFade .2s ease; }
.modal-overlay.open { display: grid; }
@keyframes mimeticFade { from { opacity: 0; } to { opacity: 1; } }

/* Booking modal (Calendly) */
.modal {
  background: var(--cream); border: 1.5px solid var(--ink); border-radius: 20px;
  max-width: 920px; width: 100%; max-height: 92vh; overflow: hidden;
  display: grid; grid-template-columns: 320px 1fr;
  box-shadow: 16px 16px 0 var(--ink);
  position: relative;
}
.modal-left { padding: 28px; border-right: 1px solid var(--rule); display: flex; flex-direction: column; gap: 20px; }
.modal-left h3 { font-size: 26px; line-height: 1; letter-spacing: -.02em; }
.modal-left .sub { font-size: 14px; color: var(--ink-3); line-height: 1.5; }
.modal-left .bullets { list-style: none; display: grid; gap: 10px; margin-top: auto; }
.modal-left .bullets li { font-size: 13px; display: flex; gap: 10px; align-items: start; color: var(--ink-3); }
.modal-left .bullets li::before { content: '✓'; color: var(--ink); font-weight: 700; flex-shrink: 0; }
.modal-left .bookers { font-family: var(--mono); font-size: 11px; color: var(--muted); padding-top: 14px; border-top: 1px solid var(--rule); }
.modal-left .bookers b { color: var(--ink); display: block; font-family: var(--font); font-size: 16px; margin-bottom: 4px; letter-spacing: -.01em; font-weight: 500; }
.modal-right { padding: 0; overflow: auto; max-height: 92vh; background: #fff; position: relative; }
.modal-right iframe { width: 100%; height: 92vh; border: 0; display: block; }
.modal-right .cal-loading {
  position: absolute; inset: 0; display: grid; place-items: center;
  font-family: var(--mono); font-size: 12px; color: var(--muted);
  letter-spacing: 0.08em; text-transform: uppercase; z-index: 1;
}
.modal-right .cal-error {
  position: absolute; inset: 0; display: none; place-items: center;
  padding: 24px; text-align: center; z-index: 2; background: #fff;
}
.modal-close { position: absolute; top: 16px; right: 16px; width: 44px; height: 44px; border-radius: 999px; background: var(--ink); color: var(--cream); display: grid; place-items: center; cursor: pointer; z-index: 10; border: 0; font-size: 16px; }

/* Email modal (audit flow) */
.email-modal {
  background: var(--cream); border: 1.5px solid var(--ink); border-radius: 20px;
  max-width: 480px; width: 100%;
  padding: 32px; position: relative;
  box-shadow: 16px 16px 0 var(--ink);
}
.email-modal h3 { font-size: 24px; line-height: 1.1; letter-spacing: -.02em; margin-bottom: 8px; }
.email-modal .sub { font-size: 14px; color: var(--ink-3); line-height: 1.5; margin-bottom: 20px; }
.email-modal label { display: block; font-size: 13px; font-weight: 500; margin-bottom: 6px; color: var(--ink); }
.email-modal input[type="email"],
.email-modal input[type="tel"] {
  width: 100%; padding: 14px 14px; border: 1.5px solid var(--rule); border-radius: 10px;
  font-family: var(--mono); font-size: 16px; background: #fff; color: var(--ink);
  transition: border-color .15s ease; min-height: 44px; box-sizing: border-box;
}
.email-modal input[type="email"]:focus,
.email-modal input[type="tel"]:focus { outline: none; border-color: var(--ink); }
.email-modal label + input + label { margin-top: 14px; }
.email-modal .email-error {
  font-family: var(--mono); font-size: 12px; color: var(--red);
  margin-top: 6px; display: none;
}
.email-modal .email-error.show { display: block; }
.email-modal .consent {
  display: flex; gap: 10px; align-items: start;
  font-size: 12.5px; color: var(--ink-3); line-height: 1.5;
  margin: 16px 0;
}
.email-modal .consent input { margin-top: 2px; flex-shrink: 0; }
.email-modal .submit-btn {
  width: 100%; padding: 14px; background: var(--ink); color: var(--cream);
  font-weight: 500; border-radius: 10px; font-size: 15px;
  display: flex; align-items: center; justify-content: center; gap: 8px;
  transition: transform .15s ease, background .15s ease;
}
.email-modal .submit-btn:hover:not(:disabled) { background: var(--ink-2); transform: translateY(-1px); }
.email-modal .submit-btn:disabled { opacity: .6; cursor: not-allowed; }
.email-modal .privacy { font-size: 11px; color: var(--muted); text-align: center; margin-top: 12px; }
.email-modal .privacy a { text-decoration: underline; }

/* Responsive — tablet */
@media (max-width: 960px) {
  .feed-wrap, .cta-block, .modal, .team-card, .rev-wrap, .wins-detail { grid-template-columns: 1fr; }
  .modal { overflow-y: auto; -webkit-overflow-scrolling: touch; max-height: 92vh; box-shadow: 8px 8px 0 var(--ink); }
  .modal-left { display: none; }
  .modal-right iframe { height: 85vh; }
  .email-modal { box-shadow: 8px 8px 0 var(--ink); }
  .wins-tabs { grid-template-columns: 1fr; }
  .wins-tab { border-right: 0; border-bottom: 1px solid var(--rule); }
  .wins-tab:last-child { border-bottom: 0; }
  .wins-copy { padding: 28px; }
  .wins-detail { min-height: auto; }
  .wins-visual { padding: 28px; }
  .phone-annot { position: static; width: auto; margin-top: 24px; }
  .phone { margin: 0 auto; }
  .pillars, .how, .team-grid { grid-template-columns: 1fr; }
  .metrics { grid-template-columns: 1fr; }
  .metric { border-right: 0; border-bottom: 1px solid var(--rule); }
  .metric:last-child { border-bottom: 0; }
  .compare-row { grid-template-columns: 1.4fr 1fr 1fr; }
  .compare-row .cell:nth-child(3),
  .compare-row .cell:nth-child(4) { display: none; }
  .footer { grid-template-columns: 1fr 1fr; }
  .nav-links { display: none; }
  .hero { padding: 40px 20px 40px; }
  .section { padding: 60px 20px; }
  .nav { padding: 14px 16px; }
  .team-hero { padding: 60px 20px 20px; }
  .cta-block { margin: 60px 20px; padding: 40px 24px; gap: 24px; }
  .manifesto { padding: 40px 24px; margin-top: 40px; }
  .team-quote { padding: 28px; }
  .team-card { padding: 20px; grid-template-columns: 120px 1fr; gap: 16px; }
  .rev-left { padding: 20px; min-height: auto; }
  .rev-right { padding: 18px; }
  .rev-big-num { font-size: 40px; }
  .rev-footrow { grid-template-columns: repeat(3, 1fr); gap: 10px; }
  .rev-foot-stat .val { font-size: 18px; }
  .checkout { grid-template-columns: 1fr; max-width: 100%; }
  .checkout-col.after { box-shadow: 6px 6px 0 var(--ink); }
  .reco { max-width: 100%; }
  .logos-row { padding: 20px; gap: 16px; font-size: 11px; }
  .hero-social-proof { flex-direction: column; align-items: flex-start; gap: 20px; }
  .hero-logos img { height: 28px; }
  .hero-stats { flex-wrap: wrap; gap: 16px; }
  .section-sub { margin-bottom: 36px; }
}

/* Responsive — phone */
@media (max-width: 520px) {
  .hero h1 { font-size: clamp(28px, 8vw, 48px); margin-bottom: 20px; }
  .hero h1 .hl { padding: 0 8px; border-radius: 6px; box-shadow: 4px 4px 0 var(--ink); }
  .hero-sub { margin-bottom: 24px; }
  .hero-cta-row { flex-direction: column; align-items: stretch; gap: 10px; }
  .btn-primary, .btn-ghost { justify-content: center; font-size: 15px; padding: 14px 20px; }
  .hero-audit-form { flex-wrap: wrap; padding: 8px; border-radius: 16px; }
  .hero-audit-form input { width: 100%; padding: 12px; }
  .hero-audit-form button { width: 100%; justify-content: center; border-radius: 12px; }
  .hero-meta { font-size: 11px; }
  .compare-row { grid-template-columns: 1fr 1fr; }
  .compare-row .cell { padding: 14px 12px; font-size: 13px; }
  .compare-row .cell:nth-child(2),
  .compare-row .cell:nth-child(3),
  .compare-row .cell:nth-child(4) { display: none; }
  .compare-row.head .cell:nth-child(2),
  .compare-row.head .cell:nth-child(3),
  .compare-row.head .cell:nth-child(4) { display: none; }
  .metric { padding: 20px; }
  .metric-value { font-size: 38px; }
  .footer { grid-template-columns: 1fr; gap: 24px; padding: 30px 20px 20px; }
  .footer-bottom { flex-direction: column; gap: 8px; }
  .rev-wrap { box-shadow: 4px 4px 0 var(--ink); }
  .rev-left { padding: 16px; }
  .rev-right { padding: 14px; }
  .rev-big-num { font-size: 32px; }
  .rev-footrow { grid-template-columns: 1fr; gap: 8px; }
  .rev-fixlist { gap: 6px; }
  .rev-fix { padding: 10px 12px; }
  .phone { width: 240px; box-shadow: 0 10px 20px -6px rgba(14,14,12,.18), 4px 4px 0 var(--ink); }
  .phone-screen { padding: 10px; min-height: 360px; }
  .reco { box-shadow: 4px 4px 0 var(--ink); padding: 14px; }
  .cta-block { padding: 28px 16px; margin: 40px 12px; }
  .cta-block h2 { font-size: clamp(28px, 7vw, 48px); }
  .cta-block p { font-size: 15px; }
  .cta-card { padding: 18px; }
  .section { padding: 40px 16px; }
  .section h2 { font-size: clamp(28px, 7vw, 48px); margin-bottom: 14px; }
  .section-sub { font-size: 16px; }
  .how-step { padding: 20px; }
  .how-step h3 { font-size: 20px; }
  .pillar { padding: 22px; }
  .pillar h3 { font-size: 26px; }
  .manifesto { border-radius: 16px; }
  .team-card { grid-template-columns: 1fr; }
  .team-photo { max-width: 140px; }
  .team-info h3 { font-size: 22px; }
  .team-hero { padding: 40px 16px 16px; }
  .modal-overlay { padding: 8px; }
  .modal { border-radius: 14px; }
  .email-modal { padding: 24px 18px; box-shadow: 6px 6px 0 var(--ink); }
  .logos-row .sep { display: none; }
  .logos-row { gap: 12px; justify-content: space-around; }
}